Bridget's Back: An Ode to Big Knickers.

Everyone’s favourite chaotic, relatable, warm-hearted heroine is back! 

The iconic Bridget Jones has returned to our screens and has already smashed UK box office records with the best-performing opening weekend for a rom-com ever.

The new film Mad About the Boy, sees a 50-something Bridget, now living in Hampstead with her two children, navigating life as a widow. In an effort to revamp her love life after struggling through the grief of losing Mark Darcy, she returns to the dating scene in classic comedic style.

With the return of the fabulously flawed and loveable character, comes the return of her infamous BIG PANTS!

When Bridget first arrived on our screens in 2001, her underwear decisions became a key talking point and big pants were thrust into the spotlight after she settled upon a pair of full-coverage, tummy-control knickers for her first date with Daniel Cleaver.

While opinion has often been divided, it’s clear that big knickers are here to stay. Much has changed since the days of the first Bridget Jones films; attitudes towards women’s bodies have evolved and many women feel more empowered in their underwear choices. More than ever, women are choosing comfort and flexibility over constricting or overly complicated options. 

But big knickers doesn’t have to mean forgoing the stylish choice. 

When we at Y.O.U Underwear introduced our highly requested Full Brief style, the feedback was fantastic! In fact, during our first photoshoot with the original samples, the full briefs turned out to be the most popular style among the models. “Sexy and practical” was how Mady described them, after choosing to invest in a second pair post shoot.

Our full brief style offers ultimate comfort with a high waistband and great coverage on the bum. This 50's style silhouette is beautifully flattering on any shape without being restricting or feeling like it's 'sucking you in' too much. With the lightly elasticated waistband providing an elegant, shaping style, you can feel cool and confident in any outfit.

The full briefs are of course made from our 95% GOTS organic cotton, like the rest of our range. This not only makes them super soft with light stretch, but also comfortably breathable for all day wear. It's so important for your underwear to support your health, and thanks to pesticide free cotton, you can be sure none of those nasty chemicals are disrupting your intimate health.

Our customers LOVE this style: 

Big knickers are no longer reserved for tummy control or 'granny pants' (no judgement if that is what you're after). This style can be sexy, smoothing, supportive, and super comfortable. Many of our customers comment on how well they work under dresses and light coloured clothing as they create a smooth all over shape with no snags or lines. 

So whether you're a long time big-knicker cheerleader, or a yet-to-convert sceptic, there's never been a better time to give them a try! 

Our Organic Cotton Full Brief style is available in three colours, giving you flexibility under any outfit. They also pair beautifully with the other styles in our range and look great in a matching set with a bra. 

At Y.O.U Underwear, we know the importance of being able to choose the right pair for you and we're so happy to see big pants getting the attention they deserve! 

You can shop all our Full Brief styles here:

Full Briefs

Or check out the entire range here:

Y.O.U Underwear

For further reading:

Take a look at some of the Best Underwear Fabrics

Visit the factories where Y.O.U Underwear is Made

Check out more Pant-tastic Trends putting underwear in the spotlight

Images courtesy of Y.O.U Underwear and Canva