About Organic Cotton
Every piece of Y.O.U underwear is made from Fairtrade and GOTS certified organic cotton that is PETA-Approved vegan.
Organic cotton
As conventional cotton is one of the most polluting crops, we made a conscious decision to use only fully certified organic cotton, which uses 91% less water and 62% less energy than traditional cotton.
Organic cotton is grown without pesticides or synthetic fertilisers. We don't think that nasty chemicals should be anywhere near our bodies, so our underwear doesn't contain any. It’s also much safer to work around organic cotton, as pesticides can be deadly. Workers and farmers may breathe in their fumes during the harvesting & manufacturing process.
Our manufacturer, RCM, works with Chetna Organic to source a lot of our cotton.
Chetna Organic works with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation.
The farmers included in the project are from the rain-fed regions of Maharashtra, Odessa and Andhra Pradesh, covering around 35,000 acres.
Our certifications
We have third party verifications for our sustainability and ethical claims:
Fairtrade cotton
Fairtrade sets a number of standards and imposes checks to make sure these are being met.
These include the protection of workers' rights, the upholding of certain environmental standards and that farmers are paid fair prices (never below market rate) for their products.
GOTS certified organic cotton
Conventional cotton is one of the world's most polluting crops, which is why we use GOTS Certified organic cotton in all of our underwear.
GOTS certify every step of the supply chain, from harvesting through production, ensuring that rigorous social and environmental standards are being met.
SA8000
Our manufacturer operates under SA8000 certified social standards. This includes no child labour, working hour compliance, minimum wage compliance, overtime compensation and incentives, rights of Freedom of Association and no discrimination for race, sex, political opinion or religion.
PETA-approved vegan
Vegan clothing is not just about avoiding the obvious culprits of leather, fur and exotic skins (which we do), but also about being cruelty-free more broadly. PETA have outlined that the presence of this certification is a way of recognising 'progressive compassionate businesses'. Our underwear is 100% animal product free.
Living wage employer
We're committed to paying all of our employees the Real Living Wage, as set by the Living Wage Foundation. We believe everyone should earn a fair day's pay, based on the cost of living - not just the government minimum.
