Our Values
By donating underwear and supporting menstrual hygiene projects, Y.O.U Underwear’s mission is to increase access to education and employment for vulnerable women and girls.
As well as supporting women and girls through donations, we work with India's leading ethical and sustainable manufacturer to ensure that nobody is exploited in our supply chain.
Since our inception, our core collection has supported Scottish charity Smalls For All. They collect and distribute underwear to vulnerable women and children across Africa and the UK
KikoRomeo Collaboration
For every item sold from our Mara Collection, we donate one pair of underwear to girls in the Maasai communities of Kenya.
Future Dreams Collection
We donate £1 from every item sold in our pink range to Future Dreams, who support those touched by breast cancer.
Supporting Just A Drop
We donate £1 from every sale of menstrual cups to support menstrual hygiene education in Uganda.
Our Social Impact
Transparency is crucial - that's why we publish yearly impact reports detailing how we've performed against our social and environmental objectives. In 2023 we...
...donated 13,712 pairs of underwear
to Smalls For All and Massai Communities in Kenya
That's 4570 more girls in school with 3 pairs each!
...donated £475 to Future Dreams
which supports people experiencing Breast Cancer
...recycled 184kg of underwear and socks
preventing it from ending up in landfill
