Search

Can I have Breast Cancer and Feel Fine...?

Breast Cancer is a scary subject, but we cannot pretend that it does not exist - breast cancer is the most common cancer in the UK and the second leading cause of cancer-related deaths. Depending o...

A Guide to Checking Yourself - Breast Cancer Awareness

We're so excited to be launching our new pink Future Dreams Collection in collaboration with breast cancer charity Future Dreams! To encourage everyone to check their breasts and chests regularly, ...

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

Around the World in Underwear Traditions

Do you have that one pair of underwear that just makes you feel amazing? Well according to many Latin American countries, and a few others around the world, maybe their colour has something to do ...

Sustainable Mother's Day Gift Guide

Mother’s Day is just around the corner, taking place on 27th March. If you’re stuck for ideas, we’ve curated a sustainable gift guide, so you can find the perfect present that shows your love for y...

Introducing Leiho: Reducing Homelessness in the UK

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favou...

5 Sustainable Valentine's Gift Ideas

If you want to show your loved ones some love this Valentine's Day, why not do it sustainably? We've curated a selection of ethical and eco-friendly Valentine's gifts for all recipients and picked...

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

Positive Pants: we’ve donated over 23,000 pairs of underwear!

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of schedule, we have exc...

Women’s Underwear Bottom Trends – what’s your favourite?

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...

6 reasons to support small businesses

As a small social enterprise, we’re forever grateful to our customers for helping us change the world one pair of pants at a time. We also know how important it is to support our fellow small busin...

What is Regenerative Business?

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers, and is sourced fro...

A Feminist Brand: How Y.O.U Underwear Empowers Women

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on for one day – it’s bee...

Underwear as Outerwear, the Pantastic trend hitting the runways

If you have your finger on the fashion pulse, you can't have missed an awful lot of undies being worn with little else recently on catwalks, red carpets and even maybe your local high street! In th...

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which is our first step towards broadening our nude ran...