Help us turn Black Friday Green!
We never offer discounts for Black Friday, because we don't want to encourage buying things for the sake of it, and as we pay our factories and employees a living wage, we can't cut costs.
However, if you do buy from us over the Black Friday weekend (from 29 November - 2 December inclusive), we will plant a tree with Ecologi for every online order, just to say thanks for choosing us! 🌳
Helping us change the world - & make it a bit more green - one pair of pants at a time!
Rather than focus on what you can buy this Black Friday, we wanted to focus on what you've saved!
Thanks to your your help, we recycled over 282 kg of underwear in 2023, and we’ve already collected more than that so far this year. We are also working with new partner Cotton Lives On (in addition to existing partnership with TerraCycle) to ensure that nothing goes to waste.
Ready to join us and help reduce the waste going to landfill? Recycle your old bras and undies with Y.O.U and be part of the change. Together, we can close the loop on fashion waste rather than add to it! (Check out our 2023 Impact Report for all the data on our recycling programme too).
We've always taken a slightly different approach to Black Friday and this year is no different as once again it feels like we need to mark it in a different way. From Friday 29th - Monday 2nd December 2024 inclusive, we will continue to donate a pair of underwear to Smalls for All for every one sold (or £1 to Future Dreams for every pink item sold) AND in addition, we will plant a tree for every online order through Ecologi 🌳🌳🌳
Why does it matter? 1 in 10 shoppers don’t even use their Black Friday purchases! So many gifts are returned to retailers, many of which end up in landfill. During Black Friday & Cyber Monday, air pollution spikes with more delivery vans on roads. Black Friday increases waste, pollution, mindless consumption & exploitation in supply chains!
So please support us, by playing any small part you can in helping us turn Black Friday green this year. Thank you!
Sarah & the Y.O.U Team x
Support in Green
If you are in the purchasing mood, then you could go green with our vibrant Green Mara print collection! Ethically produced in India, our Green Mara bralette is a non-wired pullover style with adjustable two-way straps, or for fuller coverage and support choose our more supportive style green Mara bra.
Men in Green
Men can go green too, with our three styles of trunks also available in our vibrant green Mara print. Match each other and make a difference this Green Friday!
