Introducing Leiho: Reducing Homelessness in the UK
Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favourite sustainable products and brands to make shopping ethically, supporting small businesses and eco-friendly living easier.
One of those brands is called Leiho, who sell a mix of bamboo and organic cotton socks in a range of colours, styles and sizes - meaning there's something for everyone. For every pair of socks sold, Leiho donate a pair to support homeless people across the UK.
Who are Leiho?
Leiho means 'how are you' in Cantonese and they're a social impact brand that encourages acts of kindness, love and positivity towards ourselves and to others, may it be your friends, family, or towards people in need! Their journey began in December 2019 with fun bamboo socks that help people experiencing homelessness and have since expanded to a range of products from beanies, t-shirts, tote bags to water bottles.
Why do we need brands like Leiho, and what's their impact?
It's estimated 150 million people are homeless in this world. Experiencing homelessness isn’t just to lack a roof over your head or to live without a home but it's to live without the means to acquire the basic human comforts of warmth, health, safety, and cleanliness. That's why, at Leiho, they provide the most basic essentials to those who need it most. Access to basic essentials helps to improve self-worth, wellbeing, confidence and gives hope.
Leiho invest their time into ensuring that basic essentials get to the people who need them by matching each purchase with another essential and working with local projects and charities to help distribute them. By buying a pair of socks, you can help people experiencing homelessness access essentials (like socks and undies!).
They dedicate 5% of their sales to go towards purchasing essentials for the homeless community. Clean socks are the most requested item of clothing at homeless shelters but sadly the least donated. Socks are an essential for our foot health and hygiene. We love Leiho's giving back programme, as it's similar to our own - donating essentials to vulnerable people who need it.
Sustainability is Key
Leiho believe that sustainability should not be an addition to our values, but rather embedded in their main decision making and planning. Leiho are an eco-conscious brand striving to do better with each and every new product line they introduce. They admit that they're not perfect - however they ensure that all of their suppliers meet their ethical, sustainable standards and expectations.
Matching your underwear to your socks
Match from head to toe - under your clothes! You can complete the look by making a difference and helping support people get access to basic essentials.
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