Our Blog: Sustainable Stories

Amazing Women 2025: Meeting Maria from Smalls For All

Here at team Y.O.U we've really been looking forward to International Women's Day 2025. We wanted to take this opportunity to catch up with some of the women we really admire and find out more abou...

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

The Best Fabrics for Your Underwear

Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start.  While sustainability becomes an i...

Sustainable Spring Cleaning

January is often the season for a bit of a refresh after the Christmas period of eating and entertaining. This might mean some clearing and sorting out and a good deep clean of the house. So if thi...

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

Countdown to Christmas! 🎄 A Sustainable Day

Merry Christmas! It's been a whirlwind this December and the time seems to have flown by! We hope you've been able to slow down and enjoy the festive season so far while looking forward to spending...

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

The Best Sustainable Gifts This Christmas

As we all know, the festive season can feel like an overwhelming period of overconsumption, where we often buy lots without actually finding anything we really love.  Those last-minute gifts that ...

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...

Living Wage Week: What Does It Mean To Pay A Living Wage?

This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

Breaking up with Plastic Fashion - A Deep Dive into Polyester

What is Polyester and How does it contribute to environmental degradation? Since the conception of the first synthetic fibres at the end of the 19th century, the fashion industry has consistently l...

Happy Birthday - 30 years of Fairtrade!

It’s 30 years since the first Fairtrade-certified products came onto the market. Since then they have become one of the world’s most recognised and trusted ethical labels. Although many people stil...

Behind the Scenes of an Underwear Photoshoot

Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...

Embracing Ethical Marketing during Mental Health Awareness Week

Next week is Mental Health Awareness Week (13-19th May 2024), a special time for us at Y.O.U to reflect on what matters most – your wellbeing!  We’re not just about creating stylish and comfy under...

New target - 100,000 pairs of underwear donated!

When I started Y.O.U Underwear, I set myself the ambitious goal of donating 23,000 pairs of underwear by 2023. Admittedly this was mostly because it was a nice round number and although I’d done so...

Mates of the (B Corp) Month - meet Vaela

As you know, we love to showcase and support some of our fellow ethical and sustainable businesses here at Y.O.U and this team is no exception! This edition of our Mates of the (B Corp) Month featu...

Mates of the (B Corp) Month - celebrating the B Corp brands we love

We love showcasing other brands and businesses, particularly those who are making a difference with every sale. As part of this year's B Corp Month celebrations, we've gathered together some of our...