Our Blog: Sustainable Stories

Why its important to buy from Female Founded Businesses this Christmas

As the festive season is now well and truly underway and the spirit of giving takes centre stage, we've been reflecting on why it's so important to buy from female founded, owned and majority busin...

Why men love receiving gifts: Our sustainable gift guide for men!

Following on from our Movember blog last week, we are continuing the important theme of raising awareness for men's mental health. Society has traditionally placed expectations on men to be stoic, ...

Behind the scenes at our Movember photo shoot

Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by Ollie, the Universi...

Why being kind makes you happy: Lessons From Denmark

World Kindness Day: November 13th is World Kindness Day - a movement that aims to inspire individuals and communities to create a more compassionate and caring world by fostering a culture of kindn...

Celebrating two years of B Corp: A Sustainable Milestone!

At Y.O.U Underwear, we have always placed sustainability and purpose at the very heart of what we do. After more than a year of hard work through 2020/2021, we not only achieved B Corp certificati...

Are Menstrual Cups the Answer to Period Poverty?

Firstly, what is period poverty? Period poverty refers to the lack of access not just to period products themselves, but also associated information and resources such as adequate education around ...

How is a B Corp's impact on society and the environment assessed?

Since November 2021, Y.O.U Underwear has been the highest scoring fashion brand globally and for the past two years was the highest scoring B Corp in the UK, with a record score of 160.5!  And we ...

How can I get involved in Organic September? Plus an exciting giveaway...

Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September is organised by...

Mates of the Month - Neve's Bees

This blog is devoted to our Mate of the Month and fellow ethical business Neve's Bees - Oxfordshire Beekeepers making totally natural skincare from pure, natural plant oils and butters blended with...

Carbon Neutral Jewellery - Earrings Made From Recycled Y.O.U Mailing Bags!

There is nothing trendier than sustainable, zero-waste fashion. This year's Met Gala was a testament to this, with Emma Watson stealing the show in a stunning gown made from different fabrics that ...

Mates of the Month – Bare Kind

At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks with animal prints and they...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

Who made your clothes? Meeting the people behind my pants

The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the place in which it was made. Do you know where your clothes come...

Say no to single-use plastics

Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic bags, this blog re...

How is Y.O.U underwear made? Meet our Manufacturer

In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our organic...

Sneak peek at a Burlesque troupe photo shoot

Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford - the city’s...

Four favourite affordable ethical clothing brands

Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have!  Costs add up when working wit...

From Oxford to Oxford Street - Y.O.U pops up in London!

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the a...

Women’s Underwear Bottom Trends – what’s your favourite?

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...

Earth Day Special – How Y.O.U underwear helps to protect the planet

This Saturday 22nd April, we’re celebrating Earth Day which is all about protecting the planet’s natural resources for future generations. We're doing our best to ensure that Y.O.U underwear minim...