Our Blog: Sustainable Stories

Mates of the Month – Bare Kind

At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks with animal prints and they...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

Who made your clothes? Meeting the people behind my pants

The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the place in which it was made. Do you know where your clothes come...

Say no to single-use plastics

Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic bags, this blog re...

How is Y.O.U underwear made? Meet our Manufacturer

In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our organic...

Sneak peek at a Burlesque troupe photo shoot

Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford - the city’s...

Four favourite affordable ethical clothing brands

Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have!  Costs add up when working wit...

From Oxford to Oxford Street - Y.O.U pops up in London!

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the a...

Women’s Underwear Bottom Trends – what’s your favourite?

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...

Earth Day Special – How Y.O.U underwear helps to protect the planet

This Saturday 22nd April, we’re celebrating Earth Day which is all about protecting the planet’s natural resources for future generations. We're doing our best to ensure that Y.O.U underwear minim...

We’re a Sustainability Award Winner!

We're always thrilled to be nominated for an award, and it's even more exciting when we go and win one! And that’s just what happened at The Federation of Small Businesses (FSB) Awards Ceremony la...

Going Beyond B Corp Month – What happens next?

As B Corp Month draws to a close (Friday 31st March) this blog post reflects on the inspiring ways that B Corps “Go Beyond” business as usual, to create lasting impact on people and planet, and in...

Millions of women walk for hours every day, just to collect water. But how far would you go?

 The United Nations World Water Day on Wednesday 22nd March is an opportunity to highlight the huge importance of fresh water. Shockingly, 771 million people* worldwide lack access to safe water, ...

Celebrating B Corp Month - The Oxford businesses that put people, planet and purpose over profit

March is B Corp month - a time to celebrate businesses that are verified by B Corp UK to meet the highest standards of social and environmental performance, transparency and accountability - and Y...

Inspirational Women at Smalls for All

This Wednesday 8th March we celebrate International Women’s Day and the theme this year is about embracing equity - but what does that actually mean and who are the trailblazing women making a dif...

Why Organic Cotton Farmers are Y.O.U’s “Fairtrade Fortnight” Heroes

Fairtrade Fortnight 2023 kicks off on Monday 27th February and running to Sunday 12th March, and this year the campaign exposes the harmful effect the climate crisis is having on the future of our ...

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

Ask Me Anything......Again!

Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few months of C...

Three little-known facts about Y.O.U

If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well do you really k...

Best of Y.O.U in 2022!

In this last blog of the year, we're celebrating the moments we're most proud of in 2022, and sharing a sneak preview of what's to come in 2023 - including the launch of our fibre-to-fibre recyclin...