Our Blog: Sustainable Stories

What is Regenerative Business?

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers, and is sourced fro...

Victoria's (Dirty) Secret: Pay Your Garment Workers!

Have you ever paid for a Victoria’s Secret bra? Well Victoria’s Secret hasn’t paid for theirs!   For over 15 years, workers at The Brilliant Alliance Thai Global (Now Clover Ltd) sewed lingerie fo...

10 UK B Corps We Love

B Corp Month might be coming to an end, but that won't stop us shouting about the amazing brands in this space! This March and beyond, we want to share the love with our fellow B Corps who are maki...

Positive Pants: Our Impact in 2021

We might be coming towards the end of B Corp Month, but we’re as committed as ever to taking you #BehindTheB. From reducing our environmental impact to increasing our social one, we understand the ...

A Feminist Brand: How Y.O.U Underwear Empowers Women

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on for one day – it’s bee...

Our Journey to Becoming the UK's Top B Corp

Becoming a recognised B Corp was no easy task, but it is our proudest accomplishment! When Y.O.U first applied for this certification back in December 2020, we were a small team of 3 determined t...

6 Reasons to Choose Fairtrade Cotton

Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February - 6th March), we...

10 Ideas for Random Acts of Kindness Day

At Y.O.U Underwear, we’re all about giving back and being kind to people, the planet and our bodies. In anticipation of Random Acts of Kindness Day on Thursday 17th February, we’re sharing some of ...

We're now a Certified B Corp!

We are now a Certified B Corp! After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest scoring B Corp in the UK, and the top fa...

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Our Net-Zero Commitments: SME Climate Hub x Y.O.U Underwear

What is the SME Climate Hub?  The UK government is calling on Small to Medium sized companies to commit to cutting their carbon emissions in half by 2030, reaching ‘net zero’ by 2050 and disclosing...

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

Sustainable Development Goal 12: Responsible Consumption and Production

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible Consumption and Production...

Sustainable Development Goal 8: Decent Work and Economic Growth

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work and Economic Growth. What a...

Sustainable Development Goal 6: Clean Water and Sanitation

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean Water and Sanitation. What are t...

Sustainable Development Goal 4: Quality Education

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality Education.  What are the Sus...

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...