Turning Black Friday GREEN!

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to woo us and make us forget do we even need the item we're buying? Black Friday increases waste, pollution, mindless consumption & exploitation in supply chains! Find out how we're taking a different approach and turning this black Friday Green.

We can't ignore that Black Friday is definitely 'a thing', as big brands and businesses encourage us all to buy and spend big in the holiday season. But why can't we make it 'a good thing', if it helps us think more about our purchases and be grateful for what we already have, rather than simply wanting more?

As an ethical business with a purpose beyond profit, Y.O.U underwear is marking Black Friday in a different way. From Friday 25th - Monday 28th November 2022 inclusive, for every order, we will continue to donate two pairs of underwear to vulnerable women, girls and men through our charity partner Smalls for All, AND we will plant a tree for every order through Ecologi 🌳🌳🌳  - what a great way to give back!

So if you're in a green shopping mood, our Christmas Collection is full of positive pants - they make ideal, meaningful, and heart felt purchases! (Top tip, our black organic cotton Men's trunks are going down a storm!) Plus there's eco gifts under £20 from organic tea towels to recycled plastic earrings and lots more in our affordable ethical gift guide for all your friends and family. 

Questions to ask yourself before buying stuff

If you want to indulge in some retail therapy, check out this great list of questions to ask yourself before buying stuff, it's from Global Action Plan as part of their #idontbuyitcampaign.  Lots to ponder when buying things we neither need or want!

Support Small Businesses (like us!)

We are part of this year's #ShopEthicalInstead campaign from Ethical Hour, where you’ll find so many small businesses who channel their profits into something more positive for people and the planet. Please support the #ShopEthicalInstead and #GreenFriday campaigns and only buy what you really need and to make those purchases count. There are over 700 independent ethical brands to choose from and they all participate in tree planting with Ecologi too.

We really appreciate every order from our customers! Whether you shop online this weekend or visit us in person at our Oxford Shop, thankyou for choosing Y.O.U underwear and adding a new beautiful green tree to our Ecologi forest!