Our Blog: Sustainable Stories

A look at the new Ecodesign legislation due in 2024

It's no secret that the fashion industry overall is an incredibly unsustainable, wasteful and hyper-consumerist industry with significant negative environmental and social impacts. For the fashion ...

New year, new underwear

As the calendar turns to another year, many of us find ourselves making resolutions, setting goals, and embracing the idea of "new year, new you". The process of reflection and introspection can be...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

How to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? Well there is a way to reuse and save items from landf...

How Often Should You Buy New Bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poor posture. But according to a survey carried out b...

What is Zero Waste fashion?

An estimated 350,000 tonnes of clothing go into landfill in the UK every year! Circular and Zero Waste fashion is all about finding ways to keep these materials in the useful cycle for as long as p...

How To Make Your Underwear Last Longer

‘Repair and mending doesn’t mean we can’t afford to buy something new, it means we can’t afford something being thrown away. What used to be a badge of shame is now something to be proud of’ – Fash...

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...