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Photo of a woman with long dark hair standing with a group of children who are all smiling towards the camera and holding up package of underwear from donations. The white and yellow Smalls For All logo is laid over the top of the photo./

Amazing Women 2025: Meeting Maria from Smalls For All

Photo of a woman with long dark hair standing with a group of children who are all smiling towards the camera and holding up package of underwear from donations. The white and yellow Smalls For All logo is laid over the top of the photo./
Business For Good

Amazing Women 2025: Meeting Maria from Smalls For All

Here at team Y.O.U we've really been looking forward to International Women's Day 2025. We wanted to take this opportunity to catch up with some of the women we really admire and find out more abou...

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Collage image of three behind the scenes photos showing deliveries, stocktake counting, and visiting a stall at a trade fair. The Y.O.U Underwear black and white logo is laid over the top.
Business For Good

Spend a Week at Y.O.U Underwear

This week we’re giving you all a peek behind the scenes with a week in the life of our business. Every week at Y.O.U Underwear is different and every week is always busy! From stocktake to new prod...

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Photo collage on a hot pink background with black and white Y.O.U Underwear logo in the middle.
Business For Good

The Eco-Friendly Brands we're loving this Valentine's Day

It's nearly Valentine's Day! We know that Valentine's Day can feel like another holiday designed to get you to buy unnecessary items and feel inadequate if you haven't spent enough.  But for every ...

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The Best Fabrics for Your Underwear
Business For Good

The Best Fabrics for Your Underwear

Shopping for underwear can be a bit of a minefield. There are so many different brands, styles, and fabrics out there that it can be hard to know where to start.  While sustainability becomes an i...

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Flat lay photo of an array of natural cleaning items: a coconut scrubbing pad, wooden brush, net soap bag, loofah, lemon slice, and bowl of baking soda.
Business For Good

Sustainable Spring Cleaning

January is often the season for a bit of a refresh after the Christmas period of eating and entertaining. This might mean some clearing and sorting out and a good deep clean of the house. So if thi...

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A photo flatly on a light green background. 'Veganuary' is spelled out in colourful fridge magnet letters, with a hand adjusting the 'v'. There are green peppers above the letters and green herbs below.
Health and Wellness

Spice up your cooking this Veganuary

This month is Veganuary so we’ve been getting inspired and exploring ways to participate in this month’s challenge. Veganuary is an annual initiative set up by the UK based non-profit to give peopl...

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Three photos side by side showing women with a range of body types wearing Y.O.U bralettes and knickers in black, pink, and navy. Two of the pose with hands on hips, while the woman in the middle holds both arms up in a pose of strength.
Ethical Fashion

What will Body Positivity look like in 2025?

With the Christmas season well and truly over now, most of us are getting back into a routine and looking to make plans for 2025. Often the start of a new year can feel like a time for change; mayb...

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four women standing with their arms around each other and smiling towards the camera. Three of the women are wearing Y.O.U organic cotton bras and one woman wears a blue t shirt.
Business For Good

Y.O.U in 2024 - What a Year!

2024 is coming to an end! We can't believe how quickly this year has gone by and it's been another fantastic one in the world of Y.O.U. Whilst the past year globally has been a turbulent, and at ti...

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Countdown to Christmas! 🎄 A Sustainable Day
Business For Good

Countdown to Christmas! 🎄 A Sustainable Day

Merry Christmas! It's been a whirlwind this December and the time seems to have flown by! We hope you've been able to slow down and enjoy the festive season so far while looking forward to spending...

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A couple are sitting on a sofa and smiling at each other. A woman is lying back and she is wearing black mara print pyjama bottoms and bralette. A man is holding a spotty mug and there are Christmas decorations behind them.
Health and Wellness

A Peaceful Christmas: 8 Ways to Destress this Festive Season

There is just over a week to go now before the biggest day of the year for all those who celebrate. The countdown is on! ⭐️⭐️⭐️ While for some this is a purely exciting and magical time (mostly the...

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The Best Low Cost Festive Activities this December 🎄
Health and Wellness

The Best Low Cost Festive Activities this December 🎄

In the run up to Christmas, time often feels short and frantic as you try to juggle your day-to-day life with the seemingly endless planning and preparation that goes into creating a perfect Christ...

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How Important are Small Businesses for the UK Economy?
Business For Good

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

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A woman stands at a workbench, smiling at the camera, while another woman sits to her left holding and checking a pair of almond coloured underpants.
Business For Good

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

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A selection of festive gifts scattered over a blue background with Christmas foliage.
Business For Good

The Best Sustainable Gifts This Christmas

As we all know, the festive season can feel like an overwhelming period of overconsumption, where we often buy lots without actually finding anything we really love.  Those last-minute gifts that ...

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Sustainable Shopping in Oxford - It’s Our Shop Birthday!
Business For Good

Sustainable Shopping in Oxford - It’s Our Shop Birthday!

We can’t quite believe it’s been 3 years since we first opened our shop! That time has flown by, so we wanted to take a look back at our journey from sustainable underwear pop-up to Covered Market ...

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Photo showing four young women of similar height standing and posing together in front of an underwear display in a shop. Over the image is the Living Wage logo and the Y.O.U logo
Business For Good

Living Wage Week: What Does It Mean To Pay A Living Wage?

This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...

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Photo image showing 12 women smiling and posing together outside in a garden with a building in the background. All the women are wearing pink t shirts with 'Be Fearless' embroidered in red thread on the left hand side.
Business For Good

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

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Breaking up with Plastic Fashion - A Deep Dive into Polyester
Business For Good

Breaking up with Plastic Fashion - A Deep Dive into Polyester

What is Polyester and How does it contribute to environmental degradation? Since the conception of the first synthetic fibres at the end of the 19th century, the fashion industry has consistently l...

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Happy Birthday - 30 years of Fairtrade!
Business For Good

Happy Birthday - 30 years of Fairtrade!

It’s 30 years since the first Fairtrade-certified products came onto the market. Since then they have become one of the world’s most recognised and trusted ethical labels. Although many people stil...

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Behind the Scenes of an Underwear Photoshoot
Business For Good

Behind the Scenes of an Underwear Photoshoot

Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...

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