Our Blog: Sustainable Stories

How is a B Corp's impact on society and the environment assessed?

Since November 2021, Y.O.U Underwear has been the highest scoring fashion brand globally and for the past two years was the highest scoring B Corp in the UK, with a record score of 160.5!  And we ...

How can I get involved in Organic September? Plus an exciting giveaway...

Organic September is a month-long campaign which aims to raise awareness of organic products, and the brands, producers and farmers who bring them to us in the UK. Organic September is organised by...

Mates of the Month - Neve's Bees

This blog is devoted to our Mate of the Month and fellow ethical business Neve's Bees - Oxfordshire Beekeepers making totally natural skincare from pure, natural plant oils and butters blended with...

Sustainable 'Back to School' Essentials

As we approach September, there will be one thought on every child's and parent’s mind: school. Going back to school is an exciting but also scary time – and back-to-school shopping can also be an ...

Carbon Neutral Jewellery - Earrings Made From Recycled Y.O.U Mailing Bags!

There is nothing trendier than sustainable, zero-waste fashion. This year's Met Gala was a testament to this, with Emma Watson stealing the show in a stunning gown made from different fabrics that ...

Why do the Lionesses wear different kit to the men? It's underwear related...

Following their triumph at the EUROS in 2022, our Lionesses are clawing at victory once again in the Women’s World Cup 2023. Despite an eventful game against Nigeria, the Lionesses have made it thr...

Mates of the Month – Bare Kind

At Y.O.U Underwear we like to support our fellow ethical businesses and this month we’re showcasing Bare Kind as our Mates of the Month! We love their soft bamboo socks with animal prints and they...

Visible Mending (Sashiko): it’s cool to care.

As of 2023, it is estimated that fashion and textile production accounts for 20% of wastewater and 10% of annual global carbon emissions (Somerset council, 2023). Of the 100 billion garments that a...

Sustainable Barbie Fashion

 In 2023, we are certainly living in a ‘Barbie World’. The highly anticipated Barbie movie, starring Margot Robbie and Ryan Gosling, is currently dominating the box office, and has driven social me...

Who made your clothes? Meeting the people behind my pants

The first thing I do now when I buy a new (or old) piece of clothing is check the label. Not for the material or the size but for the place in which it was made. Do you know where your clothes come...

Sustainable Summer Holiday Essentials

Time to dust off your cases and rucksacks, summer holidays are looming! Whether you're a last minute packer or an organised planner, this blog shares some must-have sustainable essentials to pack f...

Say no to single-use plastics

Can you change some bad plastic habits in just one month? Plastic Free July is the perfect time to try! Whether it’s ditching pre-packed food or avoiding lining bins with plastic bags, this blog re...

Shapewear and the Pursuit of Body Perfection

Recently, we have been noticing the prominence of viral shapewear hitting our screens. It seems like every other post on social media is an advert for shapewear in some way or another - our feeds h...

How is Y.O.U underwear made? Meet our Manufacturer

In May 2023, Sarah Jordan, CEO & Founder of Y.O.U underwear travelled to Chennai and Tiruppur in Tamil Nadu, Southern India where our manufacturers are based, to see first-hand how our organic...

Do it for Dad - The best organic cotton underwear for men

Dad appreciation blog! It’s Father’s Day on Sunday 18th June, and if this is an occasion you celebrate, we’ve got you both covered with our timeless, always needed, gifts of trunks for Dad. No worr...

The Newest High Fashion Trend: Peekaboo bras!

There seems to be a new trend sweeping the red carpet – peekaboo bras! This appears to be the next step in the evolution of the ‘barely there’ look – gone are the sheer dresses with nothing underne...

Sneak peek at a Burlesque troupe photo shoot

Burlesque dancers are known for their unapologetic body confidence and empowerment, so who better to model Y.O.U underwear at our latest photo shoot, step forward Cream Tease of Oxford - the city’s...

Four favourite affordable ethical clothing brands

Have you ever trawled the internet for an ethical alternative to a potential fast fashion purchase and been shocked at the price of a sustainable swap? Well, we have!  Costs add up when working wit...

From Oxford to Oxford Street - Y.O.U pops up in London!

It’s a dream come true - we are thrilled to announce the launch of our pop-up shop (Mon 22nd & Tues 23rd May) in Oxford Street in London – Europe’s busiest shopping location! Read on for the a...

Women’s Underwear Bottom Trends – what’s your favourite?

What is the purpose of the new trend for barely-there micro thongs? Good question! It’s an extremely minimalist style and not for the faint hearted … or those of us who want full coverage for our b...