Our Blog: Sustainable Stories

What are the Health Benefits of Organic Cotton?

Did you know that organic cotton is far better for people and the environment than its conventional, non-organic, counterpart? In addition to using fewer resources and causing less pollution, garme...

Introducing our Ethical Manufacturer

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. The factory employs over 1000 workers over 3 factori...

Volunteering: Where to Start

If you’ve ever thought about volunteering, now is a great time to start. Any amount of time you’re willing to give could be incredibly valuable for charity or organisation near you. Volunteering id...

Ethical Marketing: What is it and What are We Doing?

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, airbrushed, images of men’s and women’s bodies promot...

A Guide To Women’s Underwear Styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster briefs, boy shorts to bikinis. The paradox of choice...

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry today. Why is Fashion Revolution Week so important...

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a beard or shaving your head).  If you’re enjoying not h...

The Economic Impact of COVID-19 on the Fashion Industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by the lockdown; for many, online orders just aren’t ...

Our Top Tips for WFH Productivity

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  Look Good  ✏️ Get out of those joggers, put on ...

Coronavirus and Y.O.U Underwear - we need your support!

The coronavirus is causing disruption to many industries across the world and the UK, and although we’re still open for business, e-commerce sites are by no means immune to the isolation measures c...

From Bras to a Bravalanche: Our Weekend with Smalls for All

Y.O.U Underwear has been on a small adventure. Last weekend we spent 3 days volunteering with the charity Smalls for All. We've never seen so much underwear in one place! It was great to see first-...

What does Fairtrade *actually* Mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campaign on some key issues on the Fairtrade agenda, suc...

Y.O.U - Officially A Game Changer!

We’ve been outside the office! And out of our Oxford-based comfort zone... At the end of February, we were honoured to be named as one of ConnectTVT’s 50 Game Changers for 2020, an award that is no...

Sustainable Fashion – Oxymoron or Inevitability?

“In two to three years if a brand is not sustainable, it will be out of business” – the words of Tommy Hilfiger in a recent interview. In the wake of London Fashion Week, we thought we’d pause to c...

Love your Body this Valentine's Day

The most important long-term relationship you'll ever have is with your own body.  You're probably aware that it's Valentine's Day, but did you know this week has also featured 'Working Naked Day'...

A Deep-Dive Into The Fashion Industry: Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of the world’s most polluting – and thirstiest! – cro...

The New Nude

We’re so excited about our new range. You can now order your favourite Y.O.U styles in three new colours. This includes a chestnut skin tone, which is our first step towards broadening our nude ran...

Markets and Other Maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitement quickly turned to consternation as we were fac...

Startup Stories - a Day of Storytelling and Innovation

Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. Pants weren’t the only order of the day. We were lu...

What is a Social Enterprise?

  What Is a Social Enterprise? According to Social Enterprise UK: "Social enterprises are businesses that are changing the world for the better. Like traditional businesses they aim to make a profi...