Our Blog: Sustainable Stories

How Important are Small Businesses for the UK Economy?

This weekend on the 7th of December it will be Small Business Saturday! So we’re taking a look at why small businesses are so important and some of the best ways to celebrate them, this Christmas a...

2 weeks in India: A Y.O.U Travel Diary

This October, I travelled to India to visit the factories and people who make our organic cotton Y.O.U products.  From Bangalore, to Tiruppur, Chennai ... and a few stops in between ... it was a b...

The Best Sustainable Gifts This Christmas

As we all know, the festive season can feel like an overwhelming period of overconsumption, where we often buy lots without actually finding anything we really love.  Those last-minute gifts that ...

Living Wage Week: What Does It Mean To Pay A Living Wage?

This November (4-10th) we are celebrating Living Wage Week, an opportunity to shine a light on the benefits of being an accredited Living Wage Employer. But have you ever wondered what exactly the ...

The Amazing Work of Future Dreams! Revolutionising Breast Cancer Support

October is Breast Cancer Awareness Month, a time to raise awareness of how breast cancer can affect people, the services available for those diagnosed, the impact of research surrounding the diseas...

Behind the Scenes of an Underwear Photoshoot

Ever wondered how we create those amazing underwear photos you love on our website and social media? Well, wonder no more! We’re giving you an exclusive peek behind the scenes at our latest photosh...

New target - 100,000 pairs of underwear donated!

When I started Y.O.U Underwear, I set myself the ambitious goal of donating 23,000 pairs of underwear by 2023. Admittedly this was mostly because it was a nice round number and although I’d done so...

Mates of the (B Corp) Month - meet Vaela

As you know, we love to showcase and support some of our fellow ethical and sustainable businesses here at Y.O.U and this team is no exception! This edition of our Mates of the (B Corp) Month featu...

Mates of the (B Corp) Month - celebrating the B Corp brands we love

We love showcasing other brands and businesses, particularly those who are making a difference with every sale. As part of this year's B Corp Month celebrations, we've gathered together some of our...

The Comfort of Cotton: Why Opting for Cotton Underwear is a Win-Win for You and Fairtrade Workers

In this series of blog posts we’re going back to some of the key principles behind how we work to explore different elements of our business – and why they’re important to us. The first of those is...

Dry January - our favourite planet-friendly no / low alcohol drinks

Now that we are halfway through what may be a very dry (or perhaps just a little damp) January for some, we thought it would be a good time to share with you some of our favourite low and zero alco...

It's time we set some intentions and goals for 2024!

Happy New Year from all of us at Y.O.U!  Alongside our fair share of holiday festivities, the Y.O.U team has been in the process of cooking up some big plans for the new year and we thought we woul...

Thats a wrap! A massive festive 'Thank you' from us at Y.O.U

This is officially our last blog post of 2023 - what a year it has been! As we approach the finish line, we once again find ourselves filled with gratitude and joy for the unwavering support you ha...

Our last minute sustainable gift guide 2023

As much as we would all love to have sorted our Christmas presents before now, we recognise that life often gets in the way. So here is our gift guide for your loved ones which wont cost the earth,...

Why its important to buy from Female Founded Businesses this Christmas

As the festive season is now well and truly underway and the spirit of giving takes centre stage, we've been reflecting on why it's so important to buy from female founded, owned and majority busin...

Our guide to decorating sustainably this Christmas

Over the past week, our lovely Y.O.U Christmas elves have been busy transforming our shop into a sustainable winter wonderland! This got us thinking about how much we all love making our homes and ...

Behind the scenes at our Movember photo shoot

Have you noticed that there are some gorgeous new faces on our website? Last weekend Katie met some amazing Oxford University students for a photoshoot with a difference! Led by Ollie, the Universi...

Celebrating two years of B Corp: A Sustainable Milestone!

At Y.O.U Underwear, we have always placed sustainability and purpose at the very heart of what we do. After more than a year of hard work through 2020/2021, we not only achieved B Corp certificati...

Demystifying the Menopause with Emma Thomas: A Hormone to Harmony Journey

Last Thursday we had the privilege of welcoming menopause expert Emma Thomas to our Covered Market shop for a session on Demystifying the Menopause. Emma is the Founder of Managing the Menopause as...

Are Menstrual Cups the Answer to Period Poverty?

Firstly, what is period poverty? Period poverty refers to the lack of access not just to period products themselves, but also associated information and resources such as adequate education around ...