Our Blog: Sustainable Stories

5 Tips for Zero-Waste Living

'Zero Waste' is often a term used in conjunction with sustainability, and is associated with all manner of aesthetic (and grammable) lifestyles. But what does it really mean?  The easy answer Put ...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

How to Prevent and Manage Period Leaks, With Natracare

We each experience our periods differently – they’re unique to our bodies and hormones. But there are a few feelings and shared experiences most people with periods will be all too familiar with, a...

A Day in the Life of an Ethical Fashion Brand's CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, the brains behind the business! Here’s a snapshot of...

Our Top Tips for Shopping Second-Hand

Buying second-hand is fast becoming the norm, as more people try to shop in a way that’s not only more sustainable, but affordable too.   According to ThredUp’s 2020 Resale Report, the second-hand ...

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...

A Guide To Micro Plastics, the Invisible Fibres in our Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. Today, over 60% of new fabrics are made entirely o...

3 Ways to Reduce Single Use Plastic

For plastic-free July, we thought we’d share our thoughts and tips around a very topical issue – single-use plastic. Did you know?  40% of plastic produced is packaging, used just once and then di...

Which Sustainable Fashion Certifications Should You Look For?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make a difference when it comes to shopping consciously...

Our Manufacturing Process: from Yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufacturer and to meet the team. It was amazing to find o...

What are the Health Benefits of Organic Cotton?

Did you know that organic cotton is far better for people and the environment than its conventional, non-organic, counterpart? In addition to using fewer resources and causing less pollution, garme...

Introducing our Ethical Manufacturer

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. The factory employs over 1000 workers over 3 factori...

Volunteering: Where to Start

If you’ve ever thought about volunteering, now is a great time to start. Any amount of time you’re willing to give could be incredibly valuable for charity or organisation near you. Volunteering id...

Ethical Marketing: What is it and What are We Doing?

What’s the link between body image and marketing?   In a lot of marketing and brand imagery, there’s an underlying assumption that unrealistic, airbrushed, images of men’s and women’s bodies promot...

A Guide To Women’s Underwear Styles

You might be surprised to hear that there are over 20 different varieties of women’s underwear, ranging from everything from high cut to hipster briefs, boy shorts to bikinis. The paradox of choice...

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry today. Why is Fashion Revolution Week so important...

Comfortable underwear: an essential part of your loungewear collection

Beards, buzzcuts and…boobs! Self-isolation is also the perfect time to experiment with comfortable underwear (if you’re not too busy growing a beard or shaving your head).  If you’re enjoying not h...

The Economic Impact of COVID-19 on the Fashion Industry

“People do not buy a new outfit to stay at home”. The words of Lord Wilson, CEO of the fashion brand Next. Fashion retailers are being hit hard by the lockdown; for many, online orders just aren’t ...

Our Top Tips for WFH Productivity

We’ve put together a short selection of ideas on how you can look good, do good and feel good from the comfort (or confines) of your own home.  Look Good  ✏️ Get out of those joggers, put on ...