Our Blog: Sustainable Stories

Our Circular Fashion Pledge - The Future of Sustainable Fashion

Y.O.U Underwear is going circular! We’re so proud to be one of 60 brands who have just pledged to implement circular business practices in 2020.  What is circularity in fashion? Circular fashion ...

How to Choose The Right Underwear Style For You

    Choosing ladies’ underwear can be tricky – there are over 20 different styles of knickers! At Y.O.U Underwear, we’ve chosen 4 styles which we know to be super comfortable and stylish. You just...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

10 things to like about Y.O.U Underwear

  As a small business, hearing our customers feedback is so important to us! We’re proud to have over 100 5* reviews across our website, Etsy and Google. We recently received an amazing testimoni...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...

Our 10 Favourite Ethical Fashion Influencers

Staying sustainable on Instagram can be tricky with constant Ads, the shopping tab and seeing all your favourite influencers promoting fast fashion! We’ve put together a list of 10 Ethical Fashion...

How Does Organic Cotton use Less Water?

The simple answer is yes! World Water Day 2021 is on 22nd March 2021, and to mark this occasion we thought we’d discuss some of the benefits of organic cotton in terms of its water footprint. Non-...

5 Reasons to Try a Thong

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and practicality. If you’re not sure whether this style is ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

How Does Fast Fashion Impact Garment Workers?

In the lead up to International Women’s Day on 8th March 2021, we thought we’d explore the issue of fast fashion through the lens of women garment workers. A number of commentators have argued tha...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...

5 Ways to Make Your Wardrobe Sustainable on a Budget

Sustainable fashion can often seem like a pricey, inconvenient option and the preserve of the select few who can afford to spend hundreds of pounds on a single item. But we’re here today to give y...

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection brings exciting African-inspired prints to our men’s ...

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

12 Sustainable Gift Ideas from our Favourite Ethical Brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands that tick the sustainability boxes close to our he...

What’s the Environmental Impact of Fast Fashion?

What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s currently wrong with the fashion industry. It refers to the system of design and manufacture tha...

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...