Our Blog: Sustainable Stories

What is Zero Waste fashion?

An estimated 350,000 tonnes of clothing go into landfill in the UK every year! Circular and Zero Waste fashion is all about finding ways to keep these materials in the useful cycle for as long as p...

Introducing Leiho: Reducing Homelessness in the UK

Socks are almost as essential as underwear, so we wanted to give you a sustainable option that gives back - just like we do! Our sustainable marketplace is the place that we have curated our favou...

We're One of The Best for the World™ B Corps of 2022!

We are beyond happy to share that we’ve been recognised as one of the Best for the World™ B Corps of 2022! To be Best For The World, B Corps must have scores in the top 5% of one or more of the f...

Positive Pants: we’ve donated over 23,000 pairs of underwear!

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of schedule, we have exc...

Holiday Packing with Y.O.U Underwear

Summer is finally here and many of us are starting to holiday for the first time in two years. If you’re out of practice, don’t worry! We’ve compiled a handy guide so you won’t forget to pack the e...

Your Thong Questions Answered

Thongs are like marmite: some people swear by them, others firmly avoid them. We know underwear is a matter of personal preference, but it’s just as important to make informed purchases. We’re ans...

What is Fashion Supply Chain Transparency?

The 9th annual Fashion Revolution Week is in full swing and this year’s theme is MONEY FASHION POWER. From 18th to 24th April 2022, activists, citizens and brands around the world will come togethe...

What is Regenerative Business?

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers, and is sourced fro...

Victoria's (Dirty) Secret: Pay Your Garment Workers!

Have you ever paid for a Victoria’s Secret bra? Well Victoria’s Secret hasn’t paid for theirs!   For over 15 years, workers at The Brilliant Alliance Thai Global (Now Clover Ltd) sewed lingerie fo...

How To Make Your Underwear Last Longer

‘Repair and mending doesn’t mean we can’t afford to buy something new, it means we can’t afford something being thrown away. What used to be a badge of shame is now something to be proud of’ – Fash...

Positive Pants: Our Impact in 2021

We might be coming towards the end of B Corp Month, but we’re as committed as ever to taking you #BehindTheB. From reducing our environmental impact to increasing our social one, we understand the ...

A Feminist Brand: How Y.O.U Underwear Empowers Women

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on for one day – it’s bee...

6 Reasons to Choose Fairtrade Cotton

Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February - 6th March), we...

5 Sustainable Valentine's Gift Ideas

If you want to show your loved ones some love this Valentine's Day, why not do it sustainably? We've curated a selection of ethical and eco-friendly Valentine's gifts for all recipients and picked...

We're now a Certified B Corp!

We are now a Certified B Corp! After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest scoring B Corp in the UK, and the top fa...

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Bras vs Bralettes: Which is Healthier?

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...

How to recycle your clothes

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of a rubbish truck of clo...

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...