Our Blog: Sustainable Stories

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

Turning Black Friday GREEN!

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to woo us and make us fo...

Are we doing enough to lessen climate change?

We’re halfway through COP 27 – the UN Climate Change Conference which is underway in Sharm El Sheikh, Egypt and the world is watching! As it enters the final week, (6th – 18th November) this blog i...

Why Hygiene Week and Period Poverty Matters

Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder for Y.O.U to...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...

International Day of Indigenous People - Supporting Maasai Girls

Tomorrow, August 9th 2022, is the UN's International Day of Indigenous People. Our Mara collection is inspired by, celebrates and gives back to an Indigenous community in Kenya, called the Maasai. ...

Positive Pants: we’ve donated over 23,000 pairs of underwear!

At the beginning of Y.O.U Underwear's Journey, we set ourselves the ambitious goal of donating 23,000 pairs of underwear by 2023. We’re so proud to say that, 6 months ahead of schedule, we have exc...

What is Regenerative Business?

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers, and is sourced fro...

Positive Pants: Our Impact in 2021

We might be coming towards the end of B Corp Month, but we’re as committed as ever to taking you #BehindTheB. From reducing our environmental impact to increasing our social one, we understand the ...

A Feminist Brand: How Y.O.U Underwear Empowers Women

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on for one day – it’s bee...

6 Reasons to Choose Fairtrade Cotton

Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February - 6th March), we...

10 Ideas for Random Acts of Kindness Day

At Y.O.U Underwear, we’re all about giving back and being kind to people, the planet and our bodies. In anticipation of Random Acts of Kindness Day on Thursday 17th February, we’re sharing some of ...

We're now a Certified B Corp!

We are now a Certified B Corp! After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest scoring B Corp in the UK, and the top fa...

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

Sustainable Development Goal 5: Gender Equality

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. This World Environment Day, we're partnering with Treedom to further our c...

Our Tree Planting Initiatives as a Sustainable Business

  Trees play an essential role in counterbalancing carbon emissions. Given that the Fashion industry is responsible for 10% of annual carbon emissions (The World Bank), it’s never been more import...

10 Top Tips For Conserving and Saving Water

  This week is Water Saving Week in the UK, and we're sharing some tips from our favourite sustainable bloggers, activists and brands surrounding saving and conserving water!  Reduce your Shower T...

India’s Covid Crisis: Here’s How We Can Help

  It’s been over a year since the start of the pandemic and Covid-19 continues to have a devastating impact on communities across the world. In the UK, we are very fortunate to be enjoying the eas...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...