Our Blog: Sustainable Stories

5 Reasons to Try a Thong

Thongs can often divide opinion! Rarely is an underwear style so controversial, with attitudes differing drastically as to their comfort and practicality. If you’re not sure whether this style is ...

6 Ways to Mend and Revive Your Underwear

Have you ever been sad that you couldn’t wear a piece of underwear anymore because it ripped, got a hole in it or was damaged in another way? I definitely have, but no more!  Mending saves clothes ...

5 Questions To Help Spot Greenwashing

It can sometimes be hard to know for sure whether a brand is truly committed to ethics and sustainability. The problem of greenwashing is only becoming more of an issue as methods of misleading cu...

How Does Fast Fashion Impact Garment Workers?

In the lead up to International Women’s Day on 8th March 2021, we thought we’d explore the issue of fast fashion through the lens of women garment workers. A number of commentators have argued tha...

What’s the Importance of Fairtrade?

We're celebrating Fairtrade Fortnight (22nd February – 2nd March 2021), two weeks that are all about sharing the stories of the people who produce the ingredients for some of our favourite product...

5 Ways to Make Your Wardrobe Sustainable on a Budget

Sustainable fashion can often seem like a pricey, inconvenient option and the preserve of the select few who can afford to spend hundreds of pounds on a single item. But we’re here today to give y...

Introducing our KikoRomeo Collection

In case you haven’t already spotted it, we’ve recently launched an exciting collaboration with a Kenyan designer. Our new KikoRomeo collection brings exciting African-inspired prints to our men’s ...

Ethical Valentine’s Day Gift Ideas

Whether you love it or dread it, Valentine’s Day is almost upon us! If you’re looking for a unique gift for a loved one, then check out the following inspiration from some ethical brands that we k...

7 Ways of Going Zero Waste on a Budget

What’s the definition of zero waste? Zero waste is a set of principles that outline the way we can live in accordance with circular values and move away from the current linear economy - whereby p...

How to manage Sensitive Skin with Emma Heathcote-James, founder of Little Soap Company

This time of year can play havoc with your skin. As we move from rooms heated artificially to the good old British wind and rain outside, the changes in temperature and air quality can result in d...

How to set and achieve your goals

The start of a new year is a perfect time to talk about goal setting. “Most people overestimate what they can do in one year and underestimate what they can do in ten years” – Bill Gates. The same...

Why Should Clothing be Vegan?

Veganuary is all about celebrating different habits of consumption, and challenging ourselves to adopt new attitudes.  Veganism is as relevant for clothes as it is for food! According to WRAP, ap...

Our Impact in 2020

As the year draws to a close, we thought this would be the perfect time to look back at the impact we've had across 2020! At Y.O.U Underwear, we're ultimately motivated by the positive impact we c...

Masks, markets and more – looking back on our year!

To mark the end of 2020, we thought we’d take a look back at some of our highlights from the past year (and try to work out ourselves where the time has gone!).  A normal start to the year We cer...

How to Work out your Bralette Size

Our new range of girls’ bralettes is now live on our website, and available to order! And you may have noticed, we’ve done sizing a little differently… We’ve named our four size options after Ugan...

5 ways to wrap gifts more sustainably

Christmas is finally here! After the hard year everyone has had, it is an exciting time to show our appreciation for our loved ones: during this time in particular, through gift giving!  Whether i...

Ethical Bralettes Designed by Girls, For Girls!

We’re so excited for the upcoming launch of our new range of organic cotton bralettes for younger girls and teenagers in December 2020. We’re hoping to be able to expand the options currently avail...

The Benefits of Reusable Masks

We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of masks - and PPE - in a bit more detail!  As we app...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke to Sarah Jordan (Y.O.U Underwear’s Founder and CEO)...