Our Blog: Sustainable Stories

The Benefits of Reusable Masks

We’ve just launched a range of beautifully patterned reusable face masks on our website. So we thought it was about time to explore the subject of masks - and PPE - in a bit more detail!  As we app...

A Guide to Greenwashing and 7 Ways to Spot It

What is greenwashing?  Greenwashing occurs when a company makes false environmental claims in order to sell more products. The term was first coined in the 1980s, and it has since evolved to denote...

Entrepreneurship stories: Interview with Sarah Jordan, Founder and CEO of Y.O.U Underwear

Happy Global Entrepreneurship Week! The next few days are all about celebrating entrepreneurship and small business, and as part of this, I spoke to Sarah Jordan (Y.O.U Underwear’s Founder and CEO)...

12 Sustainable Gift Ideas from our Favourite Ethical Brands

With the holidays fast approaching, we thought we’d put together our top picks for an ethical Christmas. Here is a selection of some great brands that tick the sustainability boxes close to our he...

What’s the Environmental Impact of Fast Fashion?

What is fast fashion? ‘Fast fashion’ is a term that has come to be synonymous with everything that’s currently wrong with the fashion industry. It refers to the system of design and manufacture tha...

3 Ways To Have an Eco-Friendly Halloween

According to The Fairyland Trust, “the scariest thing about Halloween is now plastic”. Ready-made Halloween costumes contain high levels of oil-based plastics, and there are also problems associate...

Celebrating ‘Make A Difference Day’ with undies that change the world!

This Saturday 24th October, we’re getting ready to celebrate Make A Difference Day, a fantastic opportunity to focus on the small things we can all do ourselves to have little bit of positive impac...

5 Reasons To Buy Organic Cotton Underwear

Wondering why you should buy organic cotton underwear? We've come up with 5 reasons!  Organic Cotton is Super Soft and Comfy Underwear is worn right next to the most sensitive parts of our bodies,...

What's the Difference Between a Bralette and a Sports Bra?

What's The Difference Between a Bralette and a Sports Bra? What is a bralette? A bralette is a less structured version of a bra – it’s a hybrid garment that lies somewhere between a bra and a tank...

What are the Sustainable Development Goals?

What are the Sustainable Development Goals? The SDGs are a collection of environmental and social priorities areas of focus set out by the United Nations General Assembly in 2015, intended to be ac...

Men's Underwear Style Guide

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we know to be super-comfortable as well as stylish – tru...

A Guide To Organic Fibres: Cotton, Linen, Hemp and Wool.

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices and retain the most chemicals (all the way to your ...

5 Tips for Zero-Waste Living

'Zero Waste' is often a term used in conjunction with sustainability, and is associated with all manner of aesthetic (and grammable) lifestyles. But what does it really mean?  The easy answer Put ...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

How to Prevent and Manage Period Leaks, With Natracare

We each experience our periods differently – they’re unique to our bodies and hormones. But there are a few feelings and shared experiences most people with periods will be all too familiar with, a...

A Day in the Life of an Ethical Fashion Brand's CEO

Have you ever wondered what it’s like to run your own underwear business? Take a sneak peek into a day in the life of our very own Sarah Jordan, the brains behind the business! Here’s a snapshot of...

Our Top Tips for Shopping Second-Hand

Buying second-hand is fast becoming the norm, as more people try to shop in a way that’s not only more sustainable, but affordable too.   According to ThredUp’s 2020 Resale Report, the second-hand ...

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...

A Guide To Micro Plastics, the Invisible Fibres in our Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. Today, over 60% of new fabrics are made entirely o...