Our Blog: Sustainable Stories

Markets and Other Maelstroms

Here at Y.O.U we’re grappling with thousands of pairs of new pants. Much to our delight a new order (our biggest yet!) arrived from India.  Excitement quickly turned to consternation as we were fac...

Startup Stories - a Day of Storytelling and Innovation

Last month Y.O.U Underwear attended the Reading Festival of Digital Disruption, a platform designed to celebrate innovation in the Thames Valley. Pants weren’t the only order of the day. We were lu...

What is a Social Enterprise?

  What Is a Social Enterprise? According to Social Enterprise UK: "Social enterprises are businesses that are changing the world for the better. Like traditional businesses they aim to make a profi...

All of our Underwear is Vegan and Cruelty-Free!

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being made from 100% Fairtrade and GOTS certified organi...

Comfy Boobs Matter: Why Bralettes are the Future

Apparently the ping of a bra strap is a sound many women relish at the end of the day. I know we often prioritise aesthetics over comfort in our fashion choices (!), but when we did our style resea...