Our Blog: Sustainable Stories

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

How to recycle your clothes

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of a rubbish truck of clo...

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

10 Sustainable Back-to-School and University Essentials

 It’s almost the (dreaded!) back to school shop and we wanted to make life a little bit easier for parents and teens by compiling 10 sustainable back to school essentials!  Reusable Wa...

A Guide to Sustainable Hair Removal

  Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

Overpopulation - Does it Contribute to Climate Change?

  The term ‘Overpopulation’ refers to the number of the existing human population exceeding Earth’s capacity. The rise in the world’s population is seen as a product of an unanimous increase in bi...

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

Sustainable Fashion Glossary

    Living a sustainable lifestyle can be hard enough, but the array of buzzwords used in marketing can leave us vulnerable to greenwashing and being misled. That’s why we decided to create our v...

How to remove blood stains from your Y.O.U underwear with Lucy, Founder of Save My Knickers.

Yes, you can wear your Y.O.U knickers every day of the month!  As the proud owner of your amazingly comfortably and beautiful Y.O.U underwear you’re going to want to make sure you keep them lookin...

An Eco-Friendly Father's Day Gift Guide

Father's Day is coming up soon, and we've put together some of our favourite ethical products which would make the perfect eco-friendly father's day gifts! Supporting small and sustainable business...

6 Ways To Have a More Sustainable and Plastic-Free Period

  Disposable menstrual products create lots of waste and can also be damaging to the environment. According to the Evening Standard, women in the UK use an average of 11,000 disposable menstrual pr...

How The Fashion Industry Contributes to Water Pollution

Water is a necessity - we rely on it to drink, wash and even for the underwear we wear! In the UK, we are guilty for taking a clean supply of water for granted, whereas 2 billion people around the...

How to Make Your Laundry More Sustainable, with Oxwash

  Do you ever think about how much water goes into washing your clothes? You’re not alone! 48% of people rarely or never think about the water they use whilst doing laundry according to research! ...

6 Tips for Wild Swimming This Summer

  I’ve been wild swimming - or just swimming as we’ve always called it - since i was a child. Jumping into water at any opportunity and spending hours in the sea, rivers or lakes whenever I could!...

10 Top Tips For Conserving and Saving Water

  This week is Water Saving Week in the UK, and we're sharing some tips from our favourite sustainable bloggers, activists and brands surrounding saving and conserving water!  Reduce your Shower T...

10 Fast Fashion Facts You Need To Know

Fast fashion is an approach to clothing production that favours fast-moving trends and low prices over environmental and social responsibilities. In the aim of rapidly producing high volumes of cl...

5 Ways to Preserve the Oceans, with Kanula

  We’ve teamed up with sustainable and ethical clothing brand, Kanula, to share five top tips on how YOU can help us in protecting and preserving the ocean and environment.  First thing’s first, c...

Where to Find Sustainable Brands Online

Finding ethical and sustainable products online can often be time consuming, especially if you’re not sure where to start. We’ve put together a list of some of our favourite online shops to hunt f...