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a navy blue bralette with the text 'are bralettes healthier than bras?' above

Bras vs Bralettes: Which is Healthier?

a navy blue bralette with the text 'are bralettes healthier than bras?' above
Ethical Fashion

Bras vs Bralettes: Which is Healthier?

Most people with breasts can relate to struggling with tight underwires, restrictive cups and digging straps due to wearing bras. However, feeling secure and supported doesn't have to be accompa...

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11 white, cream and ivory coloured spools of cotton and wool are jumbled together on a white table
Ethical Fashion

How to recycle your clothes

  To most of us, recycling is an everyday activity that requires little thought - but have you ever thought about recycling your old clothes? Every second, the equivalent of a rubbish truck of clo...

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Neutral toned clothes hang on a rail, with a plant on the left
Ethical Fashion

How to Start a Sustainable and Ethical Capsule Wardrobe

  New to ethical fashion? Starting a sustainable capsule wardrobe is a great way to begin your journey towards a sustainable closet! We’ve put together a list of some of our favourite fair trade, ...

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Menstrual pads and tampons lay on a white surface with the text 'Period Poverty: What Y.O.U does to help'
Business For Good

Period Poverty: What Y.O.U can do.

What is Period Poverty, and who does it affect? Period poverty is the lack of access to safe, hygienic menstrual products and the inability to manage menstruation due to safety concerns and stigma...

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Sustainable Development Goal 12: Responsible Consumption and Production
Business For Good

Sustainable Development Goal 12: Responsible Consumption and Production

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 12: Responsible Consumption and Production...

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Sustainable Development Goal 8: Decent Work and Economic Growth
Business For Good

Sustainable Development Goal 8: Decent Work and Economic Growth

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 8: Decent Work and Economic Growth. What a...

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Sustainable Development Goal 6: Clean Water and Sanitation
Business For Good

Sustainable Development Goal 6: Clean Water and Sanitation

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 6: Clean Water and Sanitation. What are t...

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Light blue background with 'The Global Goals' in black writing. on the left there is a circle filled with the colours of the rainbow
Business For Good

Sustainable Development Goal 4: Quality Education

As part of our commitment to being a business for good, we're working towards 5 of the UN's Sustainable Development Goals. Today we want to dive into Goal 4: Quality Education.  What are the Sus...

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the image says 'Climate Change' and features 2 earths overlapping, one green and blue - the other red and yellow
Business For Good

The UN’s Plea for Climate Change Action : what can we do?

From the flash flooding in Germany to the forest fires in Turkey and Greece, Europe has experienced some extreme weather patterns. The events which occurred over the last month have already claimed...

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Row of girls holding hands and looking out at the lake
Sustainable Living Tips

10 Sustainable Back-to-School and University Essentials

 It’s almost the (dreaded!) back to school shop and we wanted to make life a little bit easier for parents and teens by compiling 10 sustainable back to school essentials!  Reusable Wa...

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A Guide to Sustainable Hair Removal
Health and Wellness

A Guide to Sustainable Hair Removal

  Whether it's shaving, waxing, plucking or epilating, the hair removal industry thrives on women and girls’ body hair insecurities, so much so that by 2025, the industry is projected to be worth...

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A pair of hands work at a sewing machine
Business For Good

Why is Sustainable Fashion more expensive?

Sustainable Fashion refers to clothing or accessories that have been manufactured in the most sustainable way possible. This includes prioritising the environment, workers and encouraging consumers...

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Cardboard posters at a climate change protest which say 'there is no planet b' 'system change not climate change'
Sustainable Living Tips

Overpopulation - Does it Contribute to Climate Change?

  The term ‘Overpopulation’ refers to the number of the existing human population exceeding Earth’s capacity. The rise in the world’s population is seen as a product of an unanimous increase in bi...

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5 women sit with their backs facing the camera all wearing different coloured Mara collection underwear
Business For Good

Expanding Our Mara Collection

We've so excited to be expanding our KikoRomeo Collaboration, the Mara Collection. The 3 new colour ways put a bright, summer twist on our ranges, available in your favourite Y.O.U underwear s...

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A paid of circular green and cream earrings in light grey boxes. In between the boxes
Business For Good

Making Recycled Plastic Earrings From Our Packaging

We’re trying to avoid single-use plastics as much as possible! Plastic bottles, bags and disposable coffee cups are some of the largest plastic offenders, but clothing packaging is also a major c...

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How We're Working to Fight Period Poverty in Uganda
Business For Good

How We're Working to Fight Period Poverty in Uganda

The Problem: Period Poverty in Uganda Period poverty affects women, girls and people who menstruate all over the world. Access to menstrual products, safe, hygienic spaces in which to use them, a...

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Light blue sky with 3 green palm trees blowing in the wind

5 Tips for a Plastic Free and Eco-Friendly Summer

  Have you been struck with wanderlust lately? Us too!  Whether you are lucky enough to go on holiday, or are staying at home, it has never been more important to have an eco-friendly sum...

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The History of the Cotton Industry - from Conventional to Organic Cotton
Ethical Fashion

The History of the Cotton Industry - from Conventional to Organic Cotton

The term ‘cotton’ refers to the white, fluffy natural fiber grown from a cotton plant. For thousands of years, this fiber has been spun into yarn which is subsequently weaved into the soft and dura...

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A woman lies on her side on a bed wearing Y.O.U Underwear organic cotton black branded boy shorts and bralette
Ethical Fashion

Sustainable Fashion Glossary

    Living a sustainable lifestyle can be hard enough, but the array of buzzwords used in marketing can leave us vulnerable to greenwashing and being misled. That’s why we decided to create our v...

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A dark haired woman sits at a wooden desk and uses her laptop. She's wearing a light blue shirt and Y.O.U Underwear black organic cotton underwear
Business For Good

Why is it Important for Businesses to Give Back and Have an Impact?

  It’s never been more important for businesses to think about the social and environmental impact they have through their activities. Donating to charity is a great way that businesses can give b...

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