Our Blog: Sustainable Stories

What is Fashion Supply Chain Transparency?

The 9th annual Fashion Revolution Week is in full swing and this year’s theme is MONEY FASHION POWER. From 18th to 24th April 2022, activists, citizens and brands around the world will come togethe...

What is Regenerative Business?

At Y.O.U Underwear, giving back is at the heart of what we do. Every Y.O.U purchase supports women and children facing period poverty, provides fair wages for our garment makers, and is sourced fro...

Victoria's (Dirty) Secret: Pay Your Garment Workers!

Have you ever paid for a Victoria’s Secret bra? Well Victoria’s Secret hasn’t paid for theirs!   For over 15 years, workers at The Brilliant Alliance Thai Global (Now Clover Ltd) sewed lingerie fo...

10 UK B Corps We Love

B Corp Month might be coming to an end, but that won't stop us shouting about the amazing brands in this space! This March and beyond, we want to share the love with our fellow B Corps who are maki...

How To Make Your Underwear Last Longer

‘Repair and mending doesn’t mean we can’t afford to buy something new, it means we can’t afford something being thrown away. What used to be a badge of shame is now something to be proud of’ – Fash...

Positive Pants: Our Impact in 2021

We might be coming towards the end of B Corp Month, but we’re as committed as ever to taking you #BehindTheB. From reducing our environmental impact to increasing our social one, we understand the ...

Sustainable Mother's Day Gift Guide

Mother’s Day is just around the corner, taking place on 27th March. If you’re stuck for ideas, we’ve curated a sustainable gift guide, so you can find the perfect present that shows your love for y...

A Feminist Brand: How Y.O.U Underwear Empowers Women

This International Women’s Day, we’re shining a spotlight on all the women that make Y.O.U Underwear the company it is today. It’s a spotlight that isn’t just being turned on for one day – it’s bee...

Our Journey to Becoming the UK's Top B Corp

Becoming a recognised B Corp was no easy task, but it is our proudest accomplishment! When Y.O.U first applied for this certification back in December 2020, we were a small team of 3 determined t...

6 Reasons to Choose Fairtrade Cotton

Fairtrade is more than just a symbol; it’s a global movement set up to help improve the lives of farmers and producers in exploited regions. This Fairtrade Fortnight (21st February - 6th March), we...

10 Ideas for Random Acts of Kindness Day

At Y.O.U Underwear, we’re all about giving back and being kind to people, the planet and our bodies. In anticipation of Random Acts of Kindness Day on Thursday 17th February, we’re sharing some of ...

5 Sustainable Valentine's Gift Ideas

If you want to show your loved ones some love this Valentine's Day, why not do it sustainably? We've curated a selection of ethical and eco-friendly Valentine's gifts for all recipients and picked...

We're now a Certified B Corp!

We are now a Certified B Corp! After a year of hard work and development, Y.O.U Underwear is now a B Corp. In fact, as of December 2021, we're the highest scoring B Corp in the UK, and the top fa...

7 Eco-Friendly New Year's Resolutions

With January just around the corner, everyone will be starting to give some thought over to what their New Year's resolutions will be. Maybe this year is your year to incorporate some eco-friendly...

Around the World in Underwear Traditions

Do you have that one pair of underwear that just makes you feel amazing? Well according to many Latin American countries, and a few others around the world, maybe their colour has something to do ...

10 Ethical Stocking Filler Ideas, all under £10!

It's that time of year again...  Maybe the Christmas shopping panic has already set in, or maybe you're feeling more on top of it than last year when everything  was bought in a rush on Christmas...

Sustainable Christmas Gifts for Under £25

Christmas is looming, and so is the inevitable panic buying that often involves throwing our morals out the window for something easy, cheap, and unsustainable. Trust me, it happens to the best of ...

We're Ditching the Black Friday Sale

We're ditching the sales this Black Friday and Cyber Monday (26th – 29th November 2021) and instead of offering a discount, we'll be donating 10% of our underwear sales over the weekend to Fashion...

We've opened a shop!

We are thrilled to announce that we have our very own Y.O.U Underwear shop in Oxford's Covered Market, open now until the 28th of February 2022. Thanks to Makespace and Oxford City Council, we ar...

Our Net-Zero Commitments: SME Climate Hub x Y.O.U Underwear

What is the SME Climate Hub?  The UK government is calling on Small to Medium sized companies to commit to cutting their carbon emissions in half by 2030, reaching ‘net zero’ by 2050 and disclosing...