Our Blog: Sustainable Stories

Why Organic Cotton Farmers are Y.O.U’s “Fairtrade Fortnight” Heroes

Fairtrade Fortnight 2023 kicks off on Monday 27th February and running to Sunday 12th March, and this year the campaign exposes the harmful effect the climate crisis is having on the future of our ...

How Y.O.U is a Kindness Brand

Heads up – this Friday 17th February is #randomactsofkindnessday,  a chance to make someone’s day, week, month, or year with a small positive act of kindness. There are so many ways to be kind, su...

How Often Should You Buy New Bras?

Replacing your bra regularly is one way to avoid the dangers of an ill-fitting bra, which can include anything from headaches to back pain from poor posture. But according to a survey carried out b...

How to practice Self-Love

Here at Y.O.U underwear, we believe Self-Love is truly the best relationship goal to have. If you can prioritise spending some quality time on yourself, you will build inner strength, self-compassi...

Cervical Cancer Prevention Week

It’s Cervical Cancer Prevention Week from 23rd to 29th January 2023 - an annual awareness campaign to remind us why smear tests are so vital and to urge people to attend them. They’re by no means f...

Ask Me Anything......Again!

Last year, we invited our Positive Pants Club (that's you lovely lot!) to quiz our Founder & CEO Sarah with your top questions about running a sustainable business. After a busy few months of C...

Three little-known facts about Y.O.U

If you’re a regular reader of this blog, hopefully you already know just how passionate we are about underwear being universally available to people in all communities, but how well do you really k...

Our guide to a tasty Veganuary

Are you vegan curious or have you already converted to a plant-based diet? The start of the year (Veganuary instead of January) - is the perfect time to explore some alternative dietary choices th...

Best of Y.O.U in 2022!

In this last blog of the year, we're celebrating the moments we're most proud of in 2022, and sharing a sneak preview of what's to come in 2023 - including the launch of our fibre-to-fibre recyclin...

Christmas Eco Gifts - Organic and Ethical for under £20! 🎄

Help is here! If you need last minute eco-friendly gifts, you could find JUST what you're looking for below - we've got eco gifts from £10 to £20 including organic cotton hair scrunchies, organic c...

Have an Ethical Christmas - Support a Small Business

Christmas is fast approaching, and it’s the perfect time to highlight Small Business Saturday to help kick start or top up your gift shopping this Saturday 3rd December! Small Business Saturday UK ...

Turning Black Friday GREEN!

It's that mayhem time of year again! Today is known as "Black Friday" - the start of the Christmas shopping season when retailers slash their prices with sky high discounts to woo us and make us fo...

Are we doing enough to lessen climate change?

We’re halfway through COP 27 – the UN Climate Change Conference which is underway in Sharm El Sheikh, Egypt and the world is watching! As it enters the final week, (6th – 18th November) this blog i...

Ask Me Anything!

We're committed to growing our Positive Pants Club and a great way to do this is with transparency and trust - so we invited our customers to quiz our Founder & CEO Sarah with your burning ques...

The Best Things Come in Threes

There is a saying "Good Things Come in Threes" and that certainly rings true for Y.O.U Underwear! This week (18th October 2022) sitting proudly on top of our shop counter are these three wonderful ...

Why Hygiene Week and Period Poverty Matters

Struggling to pay for pads, tampons or other period products each month is shockingly a stark reality for many. And so National Hygiene Week (October 3-9th) was a big red flag reminder for Y.O.U to...

Underwear, Fast Fashion and our Mental Health

Monday 10th October marks World Mental Health Day - and this blog is all about shining a light on the relationship between fashion and our mental health and what makes us happy. How can shopping fo...

Our Light Pink Mission

A heads up that October is Breast Cancer Awareness month – a cause very close to our hearts. In the run up to that, we want to talk about why breast cancer awareness is so important, the work we do...

Growing our Positive Pants Community

Growing our Positive Pants Community At the heart of the Y.O.U brand is our strong belief that a fashion business can be a force for good, especially when run in an environmentally and social respo...

A historic week in our new shop

This last week has been bittersweet, from starting an exciting new era with the opening of Y.O.U Oxford, our new shop, to mourning the great loss of Her Majesty Queen Elizabeth II.  Remembering her...