Our Blog: Sustainable Stories

Men's Underwear Style Guide

Briefs, boxer briefs, trunks…there are more underwear styles for men today than ever before! At Y.O.U Underwear, we’ve chosen one style that we know to be super-comfortable as well as stylish – tru...

A Guide To Organic Fibres: Cotton, Linen, Hemp and Wool.

You may or may not have heard of ‘Dirty Dozen’ produce – the 12 foods that are the worst offenders when it comes to non-organic growing practices and retain the most chemicals (all the way to your ...

How sustainable is organic cotton?

Organic cotton is a popular alternative to non-organic cotton, and it’s the fibre we’ve chosen to use in our own super-soft undies! But how sustainable is it? There has been debate recently over th...

Can Sustainable Fashion be Affordable?

It can sometimes feel like a struggle to shop sustainably on a budget. Clothing that’s made responsibly tends to be more expensive and is often made by smaller brands who don’t have so many of the ...

Our Top Tips for Shopping Second-Hand

Buying second-hand is fast becoming the norm, as more people try to shop in a way that’s not only more sustainable, but affordable too.   According to ThredUp’s 2020 Resale Report, the second-hand ...

Bra vs Bralette: What is a Bralette and why should you wear one?

The choice between a bra and a bralette is something that many of us confront at one stage or another, especially as the complexities surrounding women’s underwear styles only ever seems to increas...

A Guide To Micro Plastics, the Invisible Fibres in our Clothing

Plastic has been an important component of our clothing ever since the chemical company DuPont introduced polyester into men’s suits in the 1950s. Today, over 60% of new fabrics are made entirely o...

Which Sustainable Fashion Certifications Should You Look For?

There are so many certifications out there, and sometimes it can be difficult to know what’s important to look out for. What standards really make a difference when it comes to shopping consciously...

Our Manufacturing Process: from Yarn to Y.O.U underwear!

Want to find out how our organic underwear is made?  It's more complicated than you might think!  We went to India last year to visit our manufacturer and to meet the team. It was amazing to find o...

Introducing our Ethical Manufacturer

As well as being super-soft, comfortable and inherently positive, our undies are ethically produced by India’s leading sustainable manufacturer. The factory employs over 1000 workers over 3 factori...

Fashion Revolution 2020 - The Lowdown

Fashion Revolution Week 2020: seven days dedicated to raising awareness around sustainable/ethical fashion and the key issues facing the industry today. Why is Fashion Revolution Week so important...

What does Fairtrade *actually* Mean?

Fairtrade Fortnight, held from 24th February – 8th March, was a great opportunity for consumers, businesses and advocates to get together to campaign on some key issues on the Fairtrade agenda, suc...

Sustainable Fashion – Oxymoron or Inevitability?

“In two to three years if a brand is not sustainable, it will be out of business” – the words of Tommy Hilfiger in a recent interview. In the wake of London Fashion Week, we thought we’d pause to c...

A Deep-Dive Into The Fashion Industry: Cotton's Human Cost

If we could change one thing, it would be improving how cotton is grown and farmed. Although you might not think it, conventional cotton is one of the world’s most polluting – and thirstiest! – cro...

All of our Underwear is Vegan and Cruelty-Free!

Most of us are aware of vegan food, but did you know that your clothing and accessories can be vegan too? As can your underwear!  As well as being made from 100% Fairtrade and GOTS certified organi...